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Project in Brief: The Ampersand Hotel


Tucked away down a side street in the heart of London’s South Kensington neighborhood is The Ampersand, a 111-bedroom luxury boutique hotel. Originally built in 1889 as The Norfolk Hotel, it originally had 80 rooms, each of which had different fittings and furniture.

Having recently undergone an extensive remodel by Dexter Moren Associates, the new design unites guests with the local surrounding area through the five themes of botany, music, geometry, ornithology, and astronomy, with collections and curiosities on display.



The Ampersand Hotel’s unique concept is inspired by London’s world-famous museum district, and the iconic ampersand symbol (&), which illustrates the hotel’s role in connecting its guests with what the city has to offer.



In the Drawing Rooms (part English drawing room, part “salon de thé”), you can enjoy the Ampersand’s award-winning “Science Afternoon Tea”, which recently won Best Themed Afternoon Tea at the Afternoon Tea Awards 2018.

When the designers were keen to introduce bespoke brassware into the bathrooms, Crosswater London’s ticked all the boxes. With its sleek design and durability, our contemporary MPRO collection looks right at home blended into the Art Deco theme of each bathroom.


Images courtesy of The Ampersand.

More inspirational projects this way! With a design brief to create a uniquely British hotel combining character and comfort, Crosswater London’s Belgravia collection offered the perfect fit for The Laslett Hotel.

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